WordPress Wednesday is sponsored by zoing.ly
In this episode we interview Pete Petersen, the CEO of Dealers United.
We dive deep into the details of how they use WordPress to manage their multi-million dollar operation and intricately explore the inner workings of their entire online marketing strategy.
We explore the mechanics of inbound marketing, break down the components of the sales funnel at a high level, and get into the nitty gritty of generating, qualifying, and converting online leads.
Dealers United provides auto dealers with quality products, services and online support, at a discount by leveraging the collective buying power of their growing dealer network.
If you are in Sarasota, you can attend these Interviews in person. Learn more on our MeetUp page.
1:14 – Meet Pete
Learn about Pete’s Background, and why he is qualified to be the CEO of a Multi-Million dollar software startup. Pete also describes the basics of Dealers United, and how they help auto dealerships sell more cars.
2:48 – Why WordPress
Pete explains why he chose to switch the DU website over to WordPress when he took over as CEO.
“I realized real quick that we had to switch to a platform that would allow us to generate more inbound leads, and allow our sales team to have more conversations with our customers about the problems they were solving.”
5:16 – Educating the consumer
I ask Pete how WordPress allows them to use education as a sales tool, how they approach inbound marketing, and why it’s so important to take the time to create quality online content .
8:25 – Introducing the sales funnel
Get the specifics of their top-of-funnel conversion tactics and how Dealers United attracts new leads.