VARB iPad app

A case study on creative strategy and design thinking.

In this case study, you’ll learn more about how I helped a software development firm simplify their design workflows, create a better product and increase sales for a multinational health supplement wholesaler.

The Solution

Simplify the design, make the home page functional and air out the data tables.

The new design takes advantage of the full screen and puts everything the user needs within a click or two. We even added a notification ticker so that headquarters can send their sales reps messages in real time. We restructured the table data and their entire workflow in order to simplify the interface and make it the entire app more intuitive.

Raymmar is a creative problem solver who helped shape the design direction for a vital piece of software that our firm developed for a large client in the health food industry.
I would recommend Raymmar to anyone who needs to solve complex software design problems and wants a unique eye with a flare for simple and clean interfaces.

Geoffrey Robinson
Geoffrey RobinsonCEODigital Earth Network
  • Understand

    The first step was to talk to the users, developers, client and other pertinent team members. User testing and personalized surveys are always our first step. They allow us to understand where we are versus where we want to go.

  • Ideate

    After taking time to understand the clients desires and setting defined benchmarks for the new design, we set out to find inspiration, test various layouts, explore different color schemes, and began sketching out the new design.

  • Design

    Our design process is interactive. We use real time design collaboration tools to make sure we are headed in the right direction. Using rapid prototyping tools saves dollars on development as changes can be tested visually without a need for hard code.

  • Deliver

    We were just brought in to set the design direction and address the usability of the application, we turned the project back over to DEN’s in house development team after this part of the process for them to complete the software build.

This case study is a high level overview of the key issues we addressed during the VARB redesign. There were a number of other elements, design processes and creative insights that were delivered over the course of  working on this project. There was an overwhelming amount of data to parse and display for the end user and re-structuring the information architecture was a project all in itself and is maybe something we will cover in a later case study.

If you would like to learn more about how you can benefit from my creative process and design thinking then reach out and let’s talk about your creative project.