Building this website has been quite an interesting journey over the last few years.
For a while, it was like I was running a one man media company.
I was generating a ton of content and driving hundreds of thousands of pageviews a month on my website alone. Add my presence on Medium, Huffington Post, Elite Daily, YouTube and others, and my distributed network was reaching millions of people.
I thought I had created something special, but the truth is that none of it mattered.
Sure I made a lot of noise, but none of that activity produced any revenue, and the controversial opinions I was sharing along the way were affecting my ability to land new consulting clients.
It was a weird predicament to be in. My dream of being able to openly share my thoughts and ideas with the world was finally a reality, but those thoughts were making it seriously difficult for me to earn a living as an emerging marketing consultant in my local community, which is pretty conservative.
All that lead me to search for ways to monetize my web presence, which lead to thoughts of just selling advertising, but the truth is that I hate advertising, so that idea didn’t last long.
I never did monetize the website directly, but I did pick up 10K email subscribers, and the things I learned along the way have not only lead to a fruitful consulting career, but have become the foundation for the social publishing software we’re building.
“The internet is broken, this is how we fix it.”
Learn more about the ray.do network
You may have heard me mention the ray.do (pronounced ray-d-o) network over the past few years, but we’ve been pretty tight lipped about most of the details up until now.
Now it is time to lift the veil and let the world know what we’ve been working on all this time.
Because the time for sitting silently is over. Because the media desperately needs accountability. And because advertising has run rampant across the internet.