Skip to the 5:30 mark to get to the 6 specific proposed solutions.
In it’s current state, it seems as if the established publishing infrastructure is built to incentivize the abuse of a predatory system. A system which is fed by human attention and endless advertising dollars.
A system which is purposefully designed to drive us to action online.
A system which is now being scientifically engineered to squeeze every last dollar from consumers by crossing the line from free market enterprise into full scale sales espionage.
Which brings up two interesting questions:
- How do we restore trust in not only the media, but in the process of exchanging reliable information on a mass scale without perverting the message or quality of content along the way?
- How do we maintain our freedom of expression and leverage the power of a social web to keep us all connected, but restore some trust and integrity in the systems which feed us all of our ideas?
These are the core problems which we are working to solve with the software we are building as well as in the models we are testing for how to fundamentally change the way we distribute and monetize content online.
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