A WordPress Quick Launch case study.

Check out the live ICEpodz website. 

In this case study you will learn more about how I helped a up and coming “Wearable Cooling” product company launch a new website in preparation for a large event. Oh, and we did it in less than 5 days.

The Solution

We cleaned up the messaging on the home page, clarified the call to action and used images to showcase the product itself.

On the new home page the message is clear and we also made the call to action is the main focus on the page. We used images to showcase the product itself, simplified the navigation and again, accented the order-now option with a simple outline.

Showing off the product

We once again used images to highlight their proprietary cooling technology.

The large image is actually visible from the top of the home screen and is revealed as the user scrolls down the page. The image is large and shows a cold Gpack which is their patent pending gel insert.

Adding more product details

As the user scrolls down the page, they can learn more about the product, but there is also a call to action at each step.
The full screen images show off the product variations and the little bits of text are easy to skim and are separated by plenty of white space.

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