Total retail sales, factoring out the sales of automobiles, fuel and restaurants, reached $970.16 billion in the fourth quarter, a 4.9% increase compared with $925.20 billion in the fourth quarter of 2016. E-commerce represented 14.8% of total retail sales in the fourth quarter, compared with 13.2% in the fourth quarter of 2016.
“The United States rank behind several countries in terms of e-commerce sales as percentage of total retail sales – in 2016, almost a fifth of China’s retail sales occurred via the internet, compared to only 8.1 percent in the United States. The UK, South Korea, and Denmark are also ahead of the U.S. in terms of retail e-commerce share.”
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