In this episode of RayDO…
Jerry Banfield joins us to talk about building a presence online and whether you should hire a professional or try to do it yourself.
1:15 – Rated “R” for Raymmar
Why some of these podcasts have been a little crude in the past and how this is all a learning process online.
2:30 – Meet Jerry Banfield
Jerry has a large organic search presence on YouTube and is a monster at getting ranked in search on YouTube and Google. He helps clients manage their online advertising campaigns and optimize sales from paid advertising.
Many people have recently asked me how I approach building a presence online so I thought I would give you some insight on how you can take our knowledge and use it to propel your website to the next level.
4:15 – It started as a personal blog
I explain a little about the beginning of Raymmar.com and the problems we have faced while transitioning the site from a basic online resume, to a full fledged content-engine. Do you pay for advertising? Do you use social media? Should you hire someone to help build your online presence? All of your questions about building an online presence will be answered in this podcast.
9:00 – The who behind the what
Companies segment themselves from their audience through their brands and their products, but I think that more companies should start letting the world see a more personal side of the operation in order to really stand out online.
11:05 – The difference between organic or paid traffic
Before moving too far into building your presence online, you should understanding the basic difference between organic and paid traffic . Your focus should be on creating organic traffic but once in a while, you might want to pay for a few ads to give your content a boost. Personally, I like to focus on building my presence purely organically, while Jerry thinks paying to spark some of that sharing is a smart strategy. What do you think?
16:00 – What is a keyword?
We discuss the basic context of understanding keywords. Both long-tail and short-tail keywords. We discuss how to target them inside of your content so that Google and the other search engines can properly index your work.
You need to learn how to speak to Google but also understand that Google is getting very smart at understanding and reading what we write. Their artificial intelligence is getting good at reading the article much like a human does, so make sure it makes sense to you as an individual reader and not like some piece of keyword bait for a robot. You need to focus on writing for a real audience, not for Google, but, you must also understand Google in order to be as effective as possible in optimizing your website content and building your online presence.
19:00 The shift that is happening in Search Engine Optimization
We dive a little deeper into SEO and some of the trends we are seeing across the web. We are creating the future of SEO and how you think the game is played is not how you should be playing it. This is where the crux of our podcast theme comes into play, as we discuss whether you should do these things yourself or whether you should hire a pro.
21:12 – Agencies who steal from their customers
How do you know who you can trust when looking to hire online help and how do you decide who to pay when-and-if you do decide to hire someone to help you build your online presence. So many companies claim to know what they are doing and they do a good enough job of making it look like they know what they are doing, but there are a few ways to tell. (We give a few specific resources later in the podcast.) Me? I like to look at what they have done for themselves. Why would you want someone to build you a beautiful web presence when they have not yet done it for themselves.
24:03 – Is there a magical price you have to pay in order to get a good website?
Jerry tells us about a presentation he sat in on once where they said that you have a worthless website unless you spend more than $30,000. We discuss whether there is any merit to that statement or whether it is complete garbage.
25:40 – Vetting the agency
Look at the work. Look for them to be doing for themselves what they say they can do for you.
26:50 – Resources for learning to build an online presence
Hubspot – Visit their website, subscribe to their blogs and get your inbound marketing learn on.
Moz – The online leader for search engine strategy and beautiful content on understanding SEO
Copyblogger – Copy writing for the creative entrepreneur. Tips and advice on writing strong online copy.
29:58 – Paying people what they are worth
It is very easy to overpay when it comes to online advertising, exposure and presence. There is a reason that the people who know what they are doing charge a lot of money. Sometimes we just trust people who have the storefronts and brick and mortar locations so even though they might not be the best, people seem to trust them to do business.
34:02 – One of the tools I use – Alexa Traffic Rank
Alexa has a chrome widget that I use which allows me to quickly rank each website I explore. It allows we to vet and explore a companies online reach and help you determine whether or not the person you are hiring actually has any real online credibility.
35:59 – All that matters is what happens when I get to your website
The battle we are seeing with business owners and their attitudes towards the web sometimes. Cost per conversion, online sales are so much less expensive than selling
37:30 – It is a closed store when someone wants to visit
And that is stupid as a business owner. Some of these Buffoons are in big offices, charging lots of money and delivering shit work. Just because someone has a beautiful storefront does not mean they know what they are doing online.
43:10 – The corporate counter culture
What we are seeing as trends in the business world and how the workplace is evolving to a more results only work environment. We are going to lead the charge in changing the way that businesses do business.
47:45 – Jerry Stumbles into my master plan
This was seriously unplanned but after my mini rant, Jerry literally stumbles into my master plan. In a nutshell, he states my vision for Raymmar.com and how we help lead that corporate counter culture and how we can make sure that we are always delivering beautiful products and getting things done. #DoWork
51:10 – Don’t be afraid to try something new
Building an online presence is like tuning a musical instrument more than building a house. It is something that has to be constantly tweaked as opposed to just built once and done. Online collaboration and exploring with content is a smart thing and our final point is talking about trying new things online.
Sometimes showing some of your flaws and making yourself vulnerable can be beneficial in the long run.