How do we restore trust in not only the media, but in the process of exchanging reliable information on a mass scale without perverting the message or quality of content along the way?

Explore a photo gallery of a recent photo shoot with Little Skull Photography here in Sarasota themed around the idea of censorship and blind faith.

Explore a video overview of WordCamp Miami 2018 and get insights about the future of WordPress from founder Matt Mullenweg as well as industry experts Syed Balkhi and Chris Lema

New media is driving a fundamental shift in how we communicate at scale, and we will soon have to make a choice about how to move forward as a society.

I am working on a curriculum for a digital marketing course. This is a public test ground for my notes and other content related to that project.

Learn how to install and configuring a custom theme, install plugins, build pages, create menus, and make your first blog post.

The first annual WP Campus was focused on WordPress in higher education, but also showed off the power of digital communities, and the growth of the WordPress platform as a whole.

This month we sit down with Alison Foxall of Gobble Logic to talk about the importance of the WordPress community.

Hello internet.

I wanted to share this story with you because something I saw on the web today really got under my skin and I thought it was something you should know about. Especially if you are looking for credible WordPress developers in the Sarasota market.

I recently googled Sarasota WordPress to see what would show up, and wouldn’t you know it, one of the top results was a small web development agency who was touting their awesome WordPress skills.

I’d tell you their name and link to their website, but as I explored their portfolio I found out that they were passing my work off as their own and I am not ok with sending my audience to people who feel comfortable stealing online.

Their portfolio with my work in it

Their portfolio with my work in it

You see, as one of the organizers of the local WordPress Meetup group, I love meeting other WordPress users. I love interacting with the WordPress community as a whole and learning more about the people and businesses who use this powerful content management system to manage their online operations.

Related: Learn more about WordPress

WordPress has changed my life so I am passionate about sharing that online toolbox with others. I also regularly give of my time and resources to the WordPress community. That being said, it is also something I do for a living, which is why I felt the need to share this post with all of you.

Because if we want people to respect us as digital entrepreneurs, we must start respecting ourselves and the work we put into our projects. And we cannot be ok with others passing that work off as their own. In any regard.

I was even more let down to see that the new web developer was not only taking credit for my work, but they were also shit talking the previous “web firm” aka – Me.

An excerpt from the new web developers website.

An excerpt from the new web developers website.

But that was not the case. What we have here is a client that does not understand the value of what they got and a web developer who apparently has no clue about how it all went down.

But then I thought to myself- Self, let’s not jump to conclusions.

I thought, maybe the new developer had gone in and made some major modifications, maybe they made some serious improvements and took the website to the next level, so I went and explored the site.


What I found was a website which was almost identical to what I had delivered… Which is when I really started boiling.


A screenshot of the website I designed for IcePodz back in 2014.

Actually, here is the case study I wrote about the project itself back in 2014 – And here is a link to the wayback machine with a record of that article going back to 2014.

It shows the work I put into the website and includes a detailed explanation along with images that describe how I optimized the design of the website, improved the page layouts and simplified the ordering process.

As I explored the “new” website vs what I delivered, I saw no major changes or updates to the design, layout, navigation, etc. However, the developers website claims graphic design, responsive web design, ecommerce, etc. as services provided.

Sarasota Web developer misleading people about work they did

At the top of this image you can see the services they are claiming on this web project.

In actuality, the only thing that has been added to the website was a blog, and a page about their new product which is just a picture of a flyer, not an actual page on the website. Not to mention that the articles on the blog don’t have any content in them. They are empty articles, inside a barebones blog, on a content management system that was built for blogging. Which leaves me wondering…

What the heck did the developer do to feel like they deserved to throw this website in their portfolio as a project they produced?

And while I do not typically put my pricing information on blast, in this instance I feel it is necessary in order to clear the air about why this stuff really bothers me.

You see, I built the original IcePodz website for $1,500 dollars. In 5 days.

I was at a point in my career where I need to grow my portfolio, and was willing to work for a fraction of what I was worth because I was trying to build my consulting practice and wanted to add a company that I thought had a cool product to my portfolio. Silly me to think a client could ever understand the value of what they were getting when I was giving it away so cheap.

I spent countless hours working with the client, invited them into my house and even tried to train them on how to use WordPress. We even recorded an hour long screencast showing them how to navigate their new website. I showed them how to add content and took the time to explain the why behind what we were doing. I put real effort and hard work to build them that website and to have someone else claim it as their own, or dismiss my efforts in order to make themselves look better is disingenuous at best.

I gave the client the best work I could inside of their budget and time constraints, and any objective observer would see that I delivered a website that was beautiful and dynamic and delivered on everything that I promised the client.

Obviously the site was nice enough for this guy to think it belonged in his portfolio. But no part of this is acceptable in my book, and I felt I needed to say something about it.

It is our responsibility as web professionals to build value in each other’s work, not diminish it. We should be looking for ways to bring more credibility to our industry, not steal from it or those who are bringing that value.

So to the asshole who is claiming credit for my work…

I see you. And you have been warned. I sent you a personal message yesterday, and now I am calling you out publicly.

Either credit me with the design, or better yet, take the site off of your portfolio entirely. Because I looked at the rest of your work, and it is clearly above your skill set. You are deceiving potential clients, misrepresenting your abilities, and outright lying to anyone who visits your website.

You would also do well to remember that Sarasota is a very small city and most of us in the local tech world know each other. Just ask yourself if any of this is worth the impact it might have on your reputation as a web developer. Locally, and online as a whole.

Anyway, rant over. You have officially taken up too much of my time.

Goodbye internet. Until next time.

Anyway, what do you think? How would you have handled this situation? What would you do if this was you? Has this ever happened to you? Share your thoughts in the comments below.

Steve Shenbaum from “game on” shares some time tested tips for how to mesmerize a crowd and take control of a live audience.

In this months episode of WordPress Wednesday we discuss the main differences between two of the most popular content management systems.

Learn everything you need to know about where we have been and where we are headed here at

In this episode we interview Pete Petersen, the CEO of Dealers United, and dive deep into the details of how they use WordPress to manage their multi-million dollar web based business.

WordPress Wednesday is sponsored by

Last week I interviewed Mason James, the founder of (formerly WordPress Valet) as part of our WordPress Wednesday Interview Series.

The interview explores his personal WordPress journey, and is filled with insights on how to run a successful WordPress based business. works with brands like Etsy, TimeInc, Nvidia, Harvard University, Mixergy, and more, and is well respected in the WordPress community for top tier development and support services.

If you are looking to start a WordPress business, or want to learn more about how to grow and scale your WordPress business then this might be a good place to start.

If you are in Sarasota, you can attend these MeetUps in person. Learn more on our MeetUp page.

Show Notes

1:45 – Starting out as a freelancer

We start out by talking about the path from freelancer to entrepreneur.

4:15 – Picking WordPress as a platform

I asked Mason how he decided to pick WordPress as the platform for him to build his online business.

6:10 – Getting involved in the WordPress community 

Mason and I dive into the importance of the WordPress community, and talk about how people can get involved in the WordPress community, and why it is such a large part of WordPress success.

13:30 – Breaking the freelancer gap

I asked Mason how he made the jump from freelancer to full fledge business owner. We dive into how he landed his first clients, how he hired his first employees and more.

15:30 – Getting your first customer

We dive deeper into prospecting, networking and getting started as a small business owner.

17:25 – Biting off more than you can chew

Sometimes you have to get a little ambitious when you are trying to build your own business, but that can definitely backfire on you in the online world. Get advice on staying within your core competencies, and how to learn as you grow.

20:18 – To pick a niche or not

Some people swear by the idea that you have to specialize in order to be successful, so I wanted to know what Mason thought about being a generalist, or picking a specific niche.

20:54 – The main goal of any website

If there is one part of this interview which you should listen to, it is this section. In it Mason goes over his process for assessing websites, and outlines the order in which they approach website optimization.

24:29 – I hire people to do the things I suck at

Mason explains how he hires employees, and more specifically, how he hired his first employee. He also dives into his philosophy on how he hires people, and how he vets candidates.

28:48 – Internet freeing people to become their own boss

Mason and I discuss the power of the internet, and how it is empowering more people than ever to go out and become their own boss.

30:07 – You have to fail a lot

It wouldn’t be a proper interview if we didn’t spend some time talking about failure. Listen as Mason explains why failure is such an important part of starting and running a successful business.

34:49 – Creative processes deserve their own brain cycles

Towards the end of the interview, we dive into the creative side of running the business, and talk about the importance of spending time creating quality content, and connecting with a social audience in order to grow your online business.

44:55 – Quantifying the value and getting the money

We end the show by talking about how to stand up for what you are worth, how to set your rates, and discuss how to make sure people understand the value you are providing.

  • NSFW – Language & other things your boss won’t want you to see while you’re at work. 
  • Skip to 1:16 to get past the blue disclaimer screen of death.
  • Skip to 4:23 to get into the meat of the opening. (It’s actually a pretty good podcast once you get past the technical miscues.)

Tonight we tried to run our first live podcast. It didn’t go so well.

It’s kind of ironic actually. We pre-produced a funny intro video that showed us screwing up the live stream, and then actually screwed up the live stream. We thought it would be a funny way to open up our new live segment, but it turns out the joke was on us.

At the end of the day, we did run into some technical difficulties, but the truth is that we should have been more prepared.

In typical Raymmar fashion, I wanted to go all in, without really knowing the depth of the water I was jumping into. But don’t worry, I’m a good swimmer. Over time, I know this will all get better, and even though we screwed up, we did a lot of things right.

To be completely honest, my biggest concern was letting all of you down. Those of you who wanted to watch, but couldn’t. Those who set aside time to be there and then found a blank screen when you showed up. I want to personally apologize for that. This is all part of a learning process, and I appreciate your patience as we figure it all out.

And even though we did not “succeed,” we did learn a few lessons from fucking up our first live stream.

1: Test Everything… Twice

We thought we double checked everything, but in the end, it was something simple that did us in.

We tested the ability to broadcast live before the show and it worked perfectly. Then, in an effort to optimize the production process, I decided to use the auto broadcast feature on the encoding software we are using. Whoops.

After realizing that the broadcast had not begun on time, we tried again a few times manually, finally getting it to start streaming, but inadvertently starting the stream in a new feed instead of sending it to the previously scheduled event on YouTube. This created a new URL for our broadcast, which meant we actually did broadcast live last night, but unfortunately not many people saw it.

2: Give Yourself Twice the Time

If this is your first time trying to produce a show live, you should plan on spending twice the amount of time you think it is going to take you, if not more. There are all sorts of hidden hurdles that will jump out to derail you so make sure you give yourself enough time to navigate all of the obstacles that are bound to pop up.

Tyler and I worked our assess off in the weeks leading up to this live stream, trying to produce a few of the segments ahead of the show, but timing them up, cutting them just right, and packaging everything up for the live broadcast was more time consuming that we initially expected. And although we messed up big time, we did get a few things right, and I look forward to learning more on the way towards the bigger vision.

3: Keep It Simple Stupid!

We tried to complicate the show in an attempt to tell a better story. But at the end of the day, those complications cost us the quality we were looking for. Moving forward we will simplify the entire process to eliminate some of the moving parts.

Additionally, I feel like as I am typing these “lessons,” I am just repeating things to myself that I knew before we started. I guess I just thought we could pull it off, and to be honest, we almost did. Unfortunately, in the world of live broadcasts, “almost” is about as good as not-at-all.

4: Keep it Short

In retrospect, trying to do a full hour for our first live stream might have been a little too ambitious. We may need to take some time to build our audience before too many people devote an hour of their day to tune in live.

We definitely should have spent more time working on shorter segments, producing them ahead of time, and then getting a feel for how to string them all together over time. Instead we tried to cram a months worth of work into a week and a half. This leaves the podcast feeling a little scatter brained. Not to mention, the fact that I am the talent and the producer, which made it hard for me to direct my focus completely in one place.

Moving forward, we will stick to telling short stories, and then we will start a recap show where we talk about all of the content we have created since our last recap. Maybe we start this once a month, and slowly move  towards a more regular show schedule.

5: Practice Practice Practice

We were under the gun to get all of the content produced ahead of time, and at the cost of doing one thing right, we did it all wrong. We left ourselves no time for a dry run, or dress rehearsal. We should have failed inside of test run, not on live airtime.

At the end of the day, I think we were just a little too ambitious here, and I think we learned some valuable lessons, even if we did screw some things up.

And if I am being completely honest, I think this makes for a way more interesting start up story.

For those who made it all the way down to this part of the article, then you might want to bounce around the first show below. We’re not going to make a big stink about it, but I am going to leave it up as a reminder of where we started.

We also think it might be a good faith gesture to our audience, to show that this is all part of a learning curve, and that we are planning on sharing everything on this journey with you. Even the shitty parts.

So stay tuned, I promise this will all get better as we go.

Until then, thanks for your patience.



Welcome to the ground floor of the network. Learn more about our new podcast, and how you can get involved here at

Skip to the 11:29 mark to start the meeting, and to the 20 min mark to skip the introductions.

This was our first live broadcast of WordPress Wednesday, and things will get more efficient and on point as we move forward with this show concept. Thanks for all who showed up and participated in the live audience.

We will start the conversation with a compelling story about how WordPress has helped me reinvent my career, and then open the discussion up to the audience in order to get stories and feedback from others about how WordPress has had an impact on their lives.

Learn more about WordPress Wednesday

If you are in Sarasota, join our MeetUp Group

Update 12/9/2015

I have been following the team over at Digital Telepathy for a couple years now, so when they asked me to write a post for them about their public launch of Filament, I couldn’t resist.

Our relationship started with the podcast in this post, but evolved in to so much more over time. Since then I have developed a great working relationship with their products team, and was even a part of the Alpha and Beta teams who gave feedback to help them refine Filament’s functionality and performance.

A few months ago, I wrote this article for the DT Blog, and recently, we have even been talking to their COO for strategic direction on a new venture my team has been working on for the last few months.

Needless to say, I’m a big fan of this company and their work over the last few years, and it has been a pleasure to be a part of the Filament launch up to this point.

So with no further delay, here is everything you need to know about the team over at DT, their company philosophy, and a little inside skinny on the launch of their new product.

Originally published June 5, 2014

Understanding the philosophy of the San Diego start-up behind Filament.ioDigital Telepathy – Rated R for Raymmar –

In this episode of RayDO…

I interview Jason Amunwa (Director of Products) and Shawn Leslie (Product Designer) from Digital Telepathy.

Disclaimer: This is not a paid advertisement and I received no compensation for conducting this interview.

I simply bumped into these guys online while trying their online apps and then reached out about doing an interview.

I have written other popular articles about other useful productivity software and this is just another in that same style. It was simply a way for me to test my podcast skills and tell a fun story about a cool company.

Part of my goal on is to inspire people to create better products and I believe in their motto of “Design Matters.”

This is the first of two podcasts that I will publish. Both from the same interview with DT, but I wanted to talk about their philosophy in this one and in the next one we will get a little more technical about the product and how it can help your website.

Subscribe to be sure you don’t miss it. And make sure to grab us on Stitcher so you can listen to us while you work-hard, or hardly-work.

Podcast Transcript and Summary

Look, I know this is not a perfect transcript.

Some of this was available because I scripted parts of the narration and others because I wanted to summarize the content for search engines.

However, I highly encourage you to listen to the podcast itself as it is entertaining and educational.

Plus only weird people read transcripts. Just saying.

Go download the Stitcher app so that you can take RayDO on the run. It has a robust mobile experience, allows you to save your place in the episodes and that way you can always have our newest shows right on your phone.

A few weeks ago Jason Amunwa who is the director of products at Digital Telepathy, along with product designer, Shawn Leslie, joined me via Skype for a short interview.

They asked me to hold the interview until after their big launch but that has happened so, here we are. One of my goals is to to keep my audience on the cutting edge of all things digital so in this episode I am going to introduce you to a company that is leading the way with some of their own online software.

Digital Telepathy has worked with companies like New Relic, Apple, and Google so these guys are the real deal.

I wanted to talk to them about their philosophy of “Design Matters” and why they are so adamant about trying to creating a better web for everyone.

But wait just one minute. Before we get too far into this thing, let’s go ahead get this shit started.

Intro music

Cut 1 – Thanks and cool intro music.

For those who don’t know, Digital Telepathy is a company that develops software and web applications and they have just released a new product called Filament, which acts like an app store for your website but we’ll get into that a little later.

Cut  2 – about being under the radar with Filament and not pushing it out because they want to get it right.

So tell me about Digital Telepathy

Cut 3 – Basically we are just a bunch of people who are passionate about the web and are trying to make the web a better place for everybody. We want people to be able to do more with the web.

So this brings up a good point, and a trend in online businesses, where we are seeing companies fill a very specific niche.

I do not think we will see many more monster companies like Microsoft, IBM or Google, but what I think you will see are very specialized companies that do one thing really well. They do that one thing awesome.

Instead of dictating what the person needs to be doing, where they need to be doing it and how exactly they do it, they just give the person a task and base their performance on the results of their work, as opposed the time it took to create it.

These companies are embracing a concept that is based on paying people for the value they bring as opposed to the time they spend “working” and that is allowing them to do truly amazing things.

We talk about the Results Only Work Environment regularly, on this podcast as well as so I wanted to ask these guys what they thought about the Results Only Work Environment as a whole philosophy and how it fits into their overall culture as a business.

Cut 4 – Betterment – It stacks upon itself and continually helps you grow.

DT takes their culture one step further with a betterment blog and a philosophy that empowers their individual employees to constantly strive to get better.

They also integrate their marketing strategy by allowing all of their employees to help tell the story of their company.

They allow the personality that makes up their company (their employees), to shine through, as opposed to restricting that function strictly to the marketing department, much like other companies do. Something Jason refers to as “Silo Thinking”

Cut 5 – Silo thinking – Lessons we learn and why we share them.

Another one of DT’s driving principles is that “design matters” and since I am a design school drop out, I wanted to get to the bottom of why design is such a big part of their company culture.

Up until this point we have been talking to Jason, the Director of Products at Digital Telepathy but he thought Shawn might have a better perspective on this question.

Cut 6 – Design Matters – Why design matters – Shawn It is more about design thinking and you can apply that to pretty much any problem in the world.

 “We find ways to bring design into almost every component of our projects as well as our apps like Filament.” –

This answer struck a chord for me as it touched on something that is near and dear to my core philosophy.

The thought that creative thinkers and that “design thinking” to solve any problem is going to be a highly sought after skill. If you listen to my podcasts on a regular basis then you know that I talk a lot about the creative entrepreneur taking over the world.

I talk about the value of applying creative problem solving skills to every day situations and the power in being in touch with your inner content monster.

Cut 7 – Raymmar Analyzing everything. Looking at the big picture, being able to analyze the entire process step by step.

After my little mini rant our conversation took a little bit of a turn towards business strategy as we started to talk about a few of the other apps they have planned for the future.

Since most of their apps are free… I kind of wanted to know how they made money. So I asked.

Jason explained that they work off of a Freemium model which means some of their software is free but you can upgrade for more functionality and to get rid of the sponsored branding that appears on the free versions of the software.

Cut 8 – Freemium – Go with “try-it-before-you-buy-it,” because we want you to be happy with the product you are about to pay for.

This brings up a good point.

The internet is the last free market and it really is changing the way people do business.

Because information is so prolific, it becomes more important for companies to bond with their customers and it also becomes infinitely more difficult for any of them to take advantage of the consumer. Considering I am in start-up mode, I decided to ask them for some free consulting. I wanted to know what they would do as a first step to building a digital product online.

Cut 9 – Tear it down to its smallest pieces. Play to your strengths and make it immediately obvious how you are different than your competition.

So let me clarify the point he just made. He said you need to be immediately different.

You need to understand what and why your model is different from the rest of the competition. Something we talk about regularly on RayDO.

I wanted to take my free consulting one step further so I asked them about their philosophy behind building and testing the apps. I wanted to know how they approached the ongoing development of a digital product and how much of it should be left up to the consumer. I wanted to know if it was too simplistic a request to just find a core segment of users and then let them tell you what kind of product they wanted you to build.

Cut 10 – Objective Based Design – We keep the conversation going with the client and the user. Test and iterate.

His answer was pretty reassuring because this is how I’ve been building my website. It is a work in progress and it will not be done until it is done. And even then, I’m not sure it will ever be done.

I knew the guys weren’t going to let me get my free consulting on all day so I asked them what was the next step for Digital Telepathy and about their new Filament product.

Clip 11 – What is Filament? Filament is like an app store for your website. We wanted to create this app store so that it was easy for people to find high quality apps that work with their site and then make it easy to install it.

So… that’s pretty awesome. I think. But aren’t there other apps out there or products that do this already? How does Filament stand out from the competition.

Cut 12 – WordPress Plug-ins. When they upgrade they can brake your site so Filament eliminates that by allowing you to manage the apps in real time.

I see. So can any developer begin to develop applications on the Filament platform?

Cut 13 – Not Yet – Right now we are focusing on making sure that we have the installation process down. Right now we are creating our own apps for the platform. Once we are confident that we have solved those problems then we will be looking to bring other people on board.

Jason continued to tell me about some plans for future software and other benefits of the Filament platform but for me the most important part of their products is the ability to integrate new features on my website without spending a ton of money in development.

Cut 14 – Making the web a better place – Hiring people is expensive and learning is time consuming. We just want to make it easier for everyone to do these things because we just enjoy it when the web is better.

So what website should people go to in order to learn more about Filament.

Cut 15 – – Check it out, download the apps and learn more about creating a better web.

What an awesome way to look at building a product and I think more companies would do well to take this type of approach to building their digital products. Make sure you subscribe to and grab us on Stitcher so you don’t miss an episode of RayDO And be sure to go check over at – But for right now, we got to go!

Want more perspective on Filament? Here is an article from the Pando website that goes into more detail about the Filament App Store