Explaining The Importance of Content Marketing
A content engine is a website that drives web traffic by delivering quality, easily consumable content, on a regular basis. Many new-media websites like the Huffington Post, UpWorthy and BuzzFeed could be classified as content engines, and almost all of them are driven by advertising revenue.
Most commercial content engines drive revenue from selling advertising, sponsored posts and other advertorial content. They often employ a number of staff writers but also drive a large amount of traffic from content contributed by independent bloggers, journalists, etc.
While the content contributor gains credibility for having such a large site link back to their website, there is little compensation for contributing to these larger content engines. Sure, the exposure is good, and yes, it might make you feel good, but at the end of the day ask yourself this, “What do the content creators come away with?”
Corporate content engines?
Many businesses are adopting a formalized content marketing strategy in an attempt to build a larger online presence. It’s really the best way to stay competitive online anymore, and the content marketplace is only getting harder to penetrate.
Actually, thanks to the proliferation of concepts like inbound marketing, and companies like HubSpot, Moz, Copy Blogger and others, having a content marketing strategy is no longer optional. It’s almost as if content marketing has become a mandatory part of having a real chance at competing online. And the more it evolves, the more difficult it will become to stand out from the crowd.
Preparing for the Future of Sales
Companies who can build the best corporate content engines are going to become the new leaders in the world of digital sales.
In a world where information is the only currency that matters moving forward, it becomes imperative to start thinking about how you can effectively leverage your personal story in order to grow online sales.
The problem for most companies is that it becomes quite a challenge to create enough content to make an impact online. After all, how is Bob the plumber going to compete against Business Insider when it comes to telling stories about building a business. Even if Bob has a better story to tell, he just stands no chance against a publishing house of that size.
The truth is that it takes a concerted effort to build a content engine, and most business just aren’t up to the task. Not because of a lack of effort, but because of a lack of understanding.
Many businesses simply do not understand how specialized an art getting noticed online has become, and they often underestimate its importance to the future success of their digital sales strategies.
Why is content so important?
Google and other search engines are getting smarter every day. Search engine optimization has changed completely and now revolves around the contextual and social relevance of your content as opposed to the number of keywords you can stuff into the post.
This empowers the individual content creator because it give them an opportunity to leverage their online influence in ways that were never before possible. It allows creatives to leverage their content as a currency of online influence. Something that will gives creatives a leg up in a world dominated by corporate agendas.
Which is exactly why we are building a collaborative content engine here at Raymmar.com. Something we are calling a Circle of Influence.
What is a collaborative content engine?
A collaborative content engine is basically a content collective. You might even say its like communism for online capitalist.
It is a website where content creators come together to share their work with the world as well as each other. A place where competition for quality content is intense and creativity is considered a Currency.
Think of it as an online art gallery for digital entrepreneurs.
By pooling our creative resources in this manner, we can create a powerful Circle of Online Influence which will then work together to cross-promote each others products and services inside of an inbound marketing masterpiece.
“Think Yelp meets Medium. With a Chamber of Commerce and a Mall of America mixed in.”
Because of the demand for quality content, a marketplace like this would allow the individual content creators to connect with consumers who are searching specifically for their solutions.
Imagine if, instead of just blogging for yourself, you joined a network like this, and took those powerful posts and put them to work for you and a community of collaborators? What if the content creators could then be compensated directly based on the quality of their individual content as a percentage of the overall influence of the entire network.
What if we created a place where content could finally be king, and the creatives were the true commanders of credibility. What if we just cut out the middle man and empowered the creative entrepreneur?
How can I get involved?
Right now we are in early development and planing phases of building this collaborative content engine.
We are looking for early adopters to help shape the future of this online Circle of Online Influence.
We need producers and curators, commentators and maybe even a few player haters.
ray.do is going to be a completely collaborative project, built around the idea of exploring the power of our combined creativity. We’re looking for people who are interested in helping us conceptualize and test the concept, and then to come together and execute on those ideas.
So. What are you waiting for?