So, you’ve been writing for a while now, maybe even started your own blog, but no one is reading what you write…
This article is going to help you fix that!
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You’ve tweeted your post, Facebooked it, hash-tagged it, and even spammed your friends and family with emails linking to your work. You know the world would love what you have written, if only you could get them to read it. But how the heck do you get people to notice your work online?
First, it helps to put yourself in the readers shoes. Think about how you browse the net. Think about how you skim articles, scroll through social feeds, and engage with the content you enjoy.
Once you do that, you can see how easy it is to have people skip right over your work. People are impatient online so it’s up to you to snatch their attention whenever you get a chance.
Don’t take it personal if your writing doesn’t go gangbusters as soon as you hit publish. Writing and articulating your thoughts is an important part of the process, but it’s just the beginning. If you want to get people to consistently read what you write then you have to promote your work and give it the best chance to get noticed online.
There are specific ways to do this right, and blasting your Facebook feed with the same link 10 times a day is not the way to do it. If you’re serious about getting people to read what you write, then here are a few tips to help you attract those eyeballs on a consistent basis.
1. Writing compelling titles
You should spend as much time on the title as you do on the article itself as this sets the expectation for the reader. Everyone online judges book by their cover. 80% of people decide whether to click on a link based on the title alone.
Most of my articles actually start out as an idea for a compelling title. I have a blog concepts folder in my Evernote that is full of ideas and titles for articles that I would like to write. Usually it’s just a concept for the article, some ideas on the title, and a sentence or two about what I would like to delver with that particular post. Then whenever I want to write something, I can just go into that folder and go from there.
Want to read more about how to write compelling titles? Click here
2. Formatting. Formatting. Formatting.
Seriously, if your post is just one long paragraph, I’m gonna click the back button before I read the first sentence.
Short paragraphs work best online and using headings to split up the post is always a good idea. You can also use things like block quotes, call outs and images to break up your content and make it easier to read.
Want to read more about formatting the perfect post? Click here
3. Always deliver value
If you want people to read your words, then you have to give them a reason to do so. To do that, each article should have a specific take away. This also gives the reader a reason to click on your link the next time they see it in their news feed.
Writing personal posts can be empowering, but most people don’t want to read your frivolous rants about life.
However, people love a good story. So if your writing skills are strong enough, then you can definitely deliver a compelling personal story that people will love to read.
Just make sure you write it in a way that allows the reader to place themselves inside of your story. Let the reader connect with you emotionally and you will quickly find yourself in front of a growing audience.
Want to read more about delivering value and blowing your readers minds? Click here
4. Connecting with influencers
Influencers are people who have large online audiences. People who can share a link to your work and help you gain exposure.
All traffic on the internet comes from links. Whether it is a link on a Google search result page, another blog, or social media, the only way to get people to your site is by having other people to link to it.
You can do this by connecting with influencers in your industry and sharing your post with them directly.
How do you do that? Find out where they are and start engaging with them. They are more likely to notice you if you notice them first. Quid pro quo is a perfectly acceptable strategy when it comes to sharing content online and growing your audience.
Want to read more about how to get influencers to share your work? Click here
5. Asking for the share
I always ask for a share at the end of my posts. It usually goes something like this
“If you enjoyed this post, I would appreciate you sharing it with a friend. It’s the biggest compliment you could ever give me! Thanks.”
Adding something like this to the end of your posts is not spammy and is a great way to build your social shares.
Think about it, they just read your entire article. And presumably, we only read things we like, so asking someone to share something that they just read and liked is a pretty logical progression.
Not everyone will share your work, but every extra share means extra eye balls on your post and that is the overall goal.
Want to read more about how to ask people to share your posts? Click here
6. Posting at the right times
Knowing when your audience is most likely to engage with your work takes time but it is something you should think about when publishing on your website or on social media.
For me, I have the most success when I post articles in the mornings, around 8:00 am to be precise. Additionally, Mail Chimp tells me that the best to send my emails is around 10:00 am. But that is all based on my particular audience.
The best times to post for your particular audience may vary, and probably will for most of you. If you want to give your content the best chance at being read, then knowing when to post it is pretty important.
Want to read more about proper post timing? Click here
7. Publishing Consistently
I don’t mean to tell you that you need to publish your posts at the same time each week, or even that you need to publish something new every day. What I mean when I say consistency, is that you have to constantly produce high quality content in order to build credibility with your audience.
Publishing on the same day each week and having a consistent schedule is not going to hurt, but regularly producing great content is more important than posting each article at a particular time.
But remember, frequency is nowhere near as important as quality. Regularly posting crap content is a sure fire way to train people to ignore your work.
Set a standard for the quality of your posts and do not publish anything until you think it meets those standards. It’s hard to gain credibility online but it’s really easy to lose it.
Want to read more about how to publish consistently and not get burned out? Click here
These are just some basic guidelines to follow. There are a ton of other things you can do to get your work in front of a larger audience, but the tips in this article are a great place to start out as a beginner. You won’t be held back by a bunch of technical hurdles, and it’s the easiest way to quickly grow your online audience.