In this episode of RayDO: Brian and I talk about the sales process, discuss the benefits of LinkedIn and how to make sales personal again.
I am trying a new format to publishing the podcasts. The first number is a time stamp followed by a headline of what we are discussing at this point in the podcast and then the text is a further discription or explination of what is happening in the podcast.
1:40 – Leveraging Linked In
I hate LinkedIn and Brian tells me he has had some recent success with it. What do you think about LinkedIn as a social tool?
2:40 – Internet Marketing Is Secondary
Raymmar.com is really just a passion project. It is really just a playground for me to explore my ideas and test my theories about life and sales online.
It is less about selling anything in particular and more about exploring the ideas behind sales and how it interacts with the world around you. However, as we dins out later in this podcast, there is a bigger strategy at play here and eventually you will see the whole picture of what I am trying to do.
3:30 – Are Corporations Evil
Is evil exclusive to corporations? Or are they just groups of people making decision on your behalf?
Why the games being played in the media and elsewhere are just disingenuous and focused on manipulating people to fit an agenda. Whatever the agenda may be, we all have one and we all walk around trying to force it on the people around us. Whether we like to admit it or not.
5:20 – Change Something
Not happy with where life is headed? Then do something about it. Pretty simple really.
7:00 – Selling Business to Consumer (B2C)
Car sales can be dirty so we talk about and dive into how some people might be taken advantage of in that type of buying situation. I also reveal a little bit about my evil side with relations to sales and why it is important to be an informed buyer.
11:40 – Is There A Road Map To Making Sales?
Breaking down a bit of sales theory and dissecting the myth that you can follow a certain number of steps and somehow arrive at a sale.
The truth is there is no magical number of steps to a sale but there are certain things that must happen in each situation before a sale can be made. Learn about creating a closed loop sales strategy as opposed to living inside of an up-then-down sales cycle.
14:00 – Making Sales Personal Again
It is ok to let a little personality shine through online. How to get creative as a small business with a small marketing/advertising budget.
15:03 – Is Anyone Actually Listening
Please let me know what you think about the podcasts in the comments below. Be sure to grab us on Stitcher and be sure to leave us a show review.
We are trying to build a community of like minded thinkers so this is all an adventure. I cannot know what you think if you do not share your thoughts so please take a moment to let me know what you think (even if you hate it) so we can keep making it better.
16:10 – What Do I Do With This Website
What do I do with all of this. What do I do with a website that started out as a place for me to share a few ideas to the world and has turned into a viral content engine online? How do I deal with the increase in traffic and the strategy behind that transition.
Correction – During the podcast I said we publish 4-5 articles a day but I meant a week and that obviously varies based on our schedule.
17:15 – It Really Is just Me Building All Of This
Everything you see on Raymamr.com (for the most part) was built by your truly. I have really just been laying the foundation for what is yet to come. There are many things yet to come and we are really just getting started.
18:40 – An Organic Sales Engine
I give you a taste of my master plan for what is to come on Raymmar.com. You may want to go back to the 17 minute mark here so you can get the context of what I am doing with the website and how you can get involved in the circle of influence.
20:49 – Separating Sales From Serivce
Have we detached people from the buying process? When corporations focus on people instead of products then we might see a change in the way the world thinks about the corporate structure that seems to be getting such a bad reputation right now.
22:08 – An Introduction To SMART Marketing
Sales and Marketing as an ART – Attract new business, Retain existing customers and Transcend the competition. An introduction to the sales model we are working on.
23:40 – Are Some Companies Too Big To Succeed?
Understanding your customers. Why are some companies better at understanding their buyers and how some companies can get it and others don’t.
Why you should understand your buyers persona long before you start selling anything. Take a look at this guide to building a buyer persona and then listen to this podcast to get a deeper look into the personality of the people who buy your products.
28:30 – Creating Influence
A deeper taste of the master plan in world domination. How I plan on leveraging my Circles of Influence concept to drive real change in the world.
The influence of media and the draw of the power that comes with it. We are basically building a media company here that will influence ideas all across the world. People are either watching for two reasons. Either they think I am going to succeed or because they are waiting
32:00 – More about LinkedIn
We wrap up the show by diving deeper into LinkedIn again and I realize mid sentence, that they have just made some major changes to their user interface. I admit that LinkedIn is actually trying some new things and trying to make it better.
34:00 – Stealing Content
The trade off between generating original content and the balancing the relationships I have with some nationally syndicated websites.